Building Blocks Of Mobile Application Development

Building Blocks Of Mobile Application Development

Mobile phones have become an indispensable part of our daily life. Every business has made their services and products available to the customer on their mobile phones. So everyone is eagerly building apps better than their rivals. So you require to find ways to build the app with the four major building blocks given below.

Identify the Requirements

Always find out what is the requirement of the app you are developing. The app needs to meet its purpose when you launch it. So consider asking the following questions before you sit down to create the app.

  • What is the purpose of the application?
  • Who are the target users of your app?
  • What are the features that need to be included in the app?
  • Is your app satisfying the answers to the above questions?

Always make sure you develop an app by focusing on the customer requirements.

Agile Development

The best development method of app development is an Agile Methodology. This method avoids unwanted surprises and ensures that the clients give you app development focused suggestions. The method makes it easy for the introduction of salient features of the app to the customer regularly. Also, the method enables report generation regularly on the performance of the app from the user end and the developer end making it easy for updations.

Promotion of the App

Your app needs to be well promoted among the target audience so that you have a successful download rate and ROI. It is always good to keep teasing about the app, its features and progress to the target audience to create anticipation and demand of the app. App awareness is always a good way to start marketing your app.

Analyze the Audience

Make sure you keep updated about the audience feedback about your app and its features. The analysis of the response helps you rectify any mistakes, add features as per customer requirement and successful optimization of the app.

Detailed research and analyzes are required for the development of a quality app. So you need to recruit experts like Digidex, the best mobile apps development team in India

Advantages and Disadvantages Of Cross-platform Mobile Application Development

Advantages and Disadvantages Of Cross-platform Mobile Application Development

Cross-platform app development is a common approach among businesses today. It supports the development of custom mobile apps that are compatible across mobile platforms. Targeting many segments helps organizations to reach out to more users and, thus, increase the market share. It helps address the challenges for businesses, software vendors, and mobile development teams.

Like any other technology, cross-platform application development has its share of advantages and disadvantages. Our article aims to list some of the prominent ones to help make an informed decision.

Advantages And Disadvantages Of Cross-Platform Mobile Development

Cross Platform Mobile App Development involves the creation of source code. It powers the applications across different platforms including iOS, Android and others, and device types, like a smartphone, tablet, and more.


  • Reusable Code Components: With both cross-platform and hybrid app development approach, the development teams don’t have to write unique code for different platforms. Instead, the program developed for one app gets leveraged many times. It is with code base used in bits for future projects.
  • Speed: It is one of the best advantages of cross-platform mobile app development. The use of single source code across multiple platforms helps reduce 50 – 80 % of development efforts across projects. It enables development teams to abide and adhere by project deadlines.
  • Reduced Costs: Internet marketing is considered as the future for mobile applications. And, the cost of application development across different platforms discourages companies. The use of single code base across platforms results in significant cost reduction. Even the development teams don’t have to invest time and money in learning multiple technologies. They have to master a few skills to get started with the development process.


  • Performance Challenges: Cross-platform apps have integration challenges with their target operating systems. It is because of inconsistent communication between device’s native and non-native components. It affects the optimum performance of applications.
  • Slow Code Performance With Limited Tool Availability: Cross-compliance during the development phase make the code sluggish and even reduces the speed. Also, at times it becomes mandatory for the developers to make use of tools and suited limited to a particular app.
  • Limited User Experience: Cross-platform applications are not able to take total advantage of native-only features to provide excellent user experiences. It is because of different screen layouts, platforms, and functionality.

Cross-platform mobile development benefits companies with faster development speeds and cost-effectiveness. And, this is what makes this framework the preferred choice of businesses globally. Finally, as a business, you must consider both the pros and cons of cross-platform mobile app development. At Digidex, we help organizations design and develop mobile applications after analyzing their business objectives, and specific requirements. We help optimize their return on investments based on their choice for developing mobile applications using app development services. Connect with us and let us collaborate with you to build your next enterprise mobile application.

Advantages & Disadvantages of Custom Web Design Services vs Templates

Advantages & Disadvantages of Custom Web Design Services vs Templates

Choosing custom web design services or templates depends on the requirement, budget and time a client has. Both have pros and cons. So it is up to an expert to understand client requirement and suggest which one of the both is best suited for them.

Custom Websites

Custom web design websites are developed from scratch after thorough discussion and analysis of client requirement. Customer web design services have a lot of advantages.

Unique Design

Custom web design services allow you to bring the personality and culture of your company to the design. The design will be unique which can be rebuilt, customised and perfected according to customer satisfaction. We can the custom web design as custom templates even because at the end of the day, it is a template built from scratch.

Scalability, Flexibility, Manageability

Custom websites are always expandable. You may approach a web developer with your ideas for the website and the developer can help to make your idea a reality. Any feature you require can be incorporated easily into the design. There is no restriction of limited features that may hinder your use and needs.

Up-to-Date Code and SEO

A developer is always updated with the latest improvements google brings to algorithms and SEO practices. The developer can easily build a website according to the latest norms and standards of Google guidelines and effortlessly make small changes as new updates are introduced. A well decided and up to date, the website has chances of higher rankings on the search engine ranking charts.

Support From Skilled Developers

The client will have the technical support of a skilled developer in future to fix errors, bugs and add new features. The developers will troubleshoot & fix the bugs easily and they are up to fix any challenges presented by the code.

With advantages, disadvantages also seen in. The custom website design has the following disadvantages.

More Expensive and Takes Longer to Develop

A developer builds a website according to client specifications and requirements. The development process takes some time and can become expensive also. Depending on your budget the features included may change. Higher the number of features you need to incorporate, greater the consumption & higher the cost. Normally a developer requires 4 weeks to finish a basic design and maximum of 12 weeks depending on the client. The more time you spend developing your website, the less expensive it becomes to fix any future issues since the errors will be low.

Websites can be made using pre-designed templates and making changes to them as per requirement. The templates are available free of cost as well as for money. The website templates also come with pros & cons.


The templates designs are predeveloped and you only get the features available. The layout cannot be changed in most cases except for the colour and fonts. If the client is satisfied with the design, then it is good. Always remember. The template is available for everyone to buy. So don’t be surprised if you come across a website with a similar design to yours.

Less Expensive & Shorter Development

Custom website designs are best suited for startups and DIYers. The main reason is that they have a very low budget and time. You may simply buy website templates and platforms like Wix, etc which have built-in hosting services. You need not be tensed with the technical aspect of domain name and hosting. With less development involved, the budget will be low.

Limited Customization

Website templates are best suited for companies who need to only share information and also just post blogs. Such companies only require very less customization. The website template is not suitable for companies that need customization and unique features. A web template cannot be made mobile friendly if it is not developed so.


A website template can be high on looks with great visuals and animation. The website takes more time to load. The templates are not optimised for SEO. Google doesn’t rank your website for the looks. You need to optimise your word contents.

So, decide on which website designing process you want to choose. Build an amazing website with experts like custom web design services like Digidex.

Why is ERP important for business?

Why is ERP important for business?

Let us look into why a business requires ERP.

One platform for everything

The most significant angle about ERP is that everything depends on the platform. This incorporated platform keeps every detail of your records and data in a single spot and gives you sufficient access. This implies all data would be available over various offices and divisions keeping everybody informed.

This avoids the need to work with printed versions of information and furthermore working with wrong data.

Improves decision-making process

In any business, what are the things that help you decide? Being a business visionary, the primary angle in the rundown would be data. Getting the correct aggregate data at the opportune time is the way to composed and educated choices. Every one of the realities and information will presently be accessible and available by you on this product giving you sufficient business insight. This is the thing that takes your business to the following level. You have the entrance to continuous data constantly!


The best part about ERP is its adaptability. It isn’t one inflexible stage where you approach data. It tends to be altered to your necessities. You can control the perspective on every individual from the association, explicit to his or her needs. You can likewise deal with the control given to every worker. The majority of this encourages an increasingly proficient work process.

Cost management

How would you oversee deals? ERP has an answer for you here. It is all around furnished with all the data identified with deals and costing. What this does is essentially give you a thought of the authentic patterns concerning acquirement and deals procedures to such an extent that the future and related choices can be registered from that. ERP encourages you to plan your business and deals procedures.

Stock administration

If your business includes a stock, you would feel the agony of overseeing stock every day. ERP encourages you to deal with your stock, by concentrating on stock tasks and following an item life cycle. What this does is rearranges the entire procedure by separating it into compartments and giving you constant following chances. This again prompts better administration and gathering of data accessible to us.

ERP can achieve huge positive changes in the manner your association gathers and oversees data. It is accordingly essential for all organisations.

Digidex, ensures that every client receives the best ERP platform developed included with best maintenance services.

5 social media marketing trends to follow in 2019

5 social media marketing trends to follow in 2019

Social media marketing has become an integral part of the marketing strategies of companies since many users are depending on social media platforms to get information on products and businesses. The social media landscapes are changing rapidly and it is important to stay in pace with the changing social media marketing trends.

Here is a look at some of the social media trends that can be used in 2019.

1.User Engagement 

Facebook announced in 2018 that they are focusing on meaningful interactions as a part of their upgraded algorithm. Since Facebook pages have focused on generating more engaging content that sparks conversations. To acquire organic reach, the content needs to be appealing, interesting and engaging. With algorithms becoming smarter, it is time to stop using shortcuts to generate engagements and focus on strategies that drive real conversations.

2.Influencer marketing and the rise of micro-influencers

Influencer marketing is ruling the world of marketing strategies. An influencer with huge fan following can make a large amount of money by endorsing the business or companies through sponsored Ads. the challenge is to find the right influencer with the right audience. Influencers with large fan following can turn out to be expensive for small businesses. Here where the micro-influencers come into the picture. An influencer with 40k followers is apt for small business to reach the right audience. Even nano influencers with 10k followers are available for very small businesses, especially startups.

3.Social media for sales enablement

Social media is no longer a platform for brand awareness and image building. Social media platforms have become the sales channel for companies to directly introduce and even sell their products to customers. Social media has become a channel to cater products to the customers in a more intimate style.


StoriesStories are shared everywhere. Visual contents can reach potential customers through stories that are live for 24 hours. A small trend set by snap chat and later incorporated by Instagram and Facebook. Even LinkedIn has taken over the stories trend seriously. Ads shared through Instagram stories are consumed by more than 400 million users. Stories are successful for these simple reasons.

  • Easy to create.
  • Engaging enough.
  • No editing required.
  • Stories are very authentic.
  • They are fun.
  • Last for only 24 hours.

5.Bye Bye fake followers

Instagram is the most popular social media platform. Influencers have benefited by the huge fan following they have. It is no secret that many followers on Instagram accounts are generated by bots and third-party apps which are fake. Recently Instagram has announced that they would be cancelling all fake following the accounts have. Even they have incorporated strategies to avoid fake followers in the new accounts. So 2019 is not about the race to increase follower base rather it’s about focusing on engaging your audience with more relevant authentic content.

Digidex, the social media marketing company in India always focuses on offering the best social media strategies for the clients to deliver the best results.

9 Important SEO Trends You Need to Know in 2019

9 Important SEO Trends You Need to Know in 2019

Search engine optimization trends keep changing with the year-round changes in Google. webmasters need to be up to date so that they can beat their competitors in terms of ranking and traffic generation. So let us look into some of the latest SEO trends in 2019.

1.Voice search domination

Now users are no more restricted to type in their queries on the search bar. Voice queries are slowly taking over the orthodox typing. Mobile technology incorporated with the internet has changed the overall scenario of google search queries. Teaching electronic devices to understand human speech in the future is paved by the voice search SEO. It is estimated that half of the online traffic would be coming from voice queries.

2.Video optimization

Voice is not the only SEO trend taking over the internet, video SEO trends are also becoming popular. Youtube videos of high-quality content are being ranked by google pulling in large traffic. If optimized with carefully picked keywords, video SEO is expected to bring in 75% of online traffic by 2020.

3.Mobile-first indexing

Since 2018, Google has made mobile indexing the priority. The websites are ranked based on the best UX they offer on mobile devices. If a website has mobile and desktop versions, the mobile version is indexed first. Simply put you need to have a mobile-friendly website and incorporate mobile SEO trends if you don’t want to lose out on a high amount of mobile traffic.

4.Quality content development

Content is, was and will be the king that opens your path for higher google ranking. Power of original content has no substitute. Developing and delivering content after understanding user search intent and need is the key to quality content. Your content needs to satisfy the customer intent 100 per cent.

5.Protection of user data

A safe and secure online experience will take SEO to the next level. When you ask for private information from the users, ensure that you are capable of protecting their private data. With every good rises an evil. Many third party users misuse user data for their growth. So 2019 will be focusing more on securing user data on the internet world.

6.Seamless user experience

Seamless user experience is a deal maker. A website that offers silky smooth UX will ensure high profits. A website that has a user-friendly design, offers smooth navigation, low loading speed and no technical issues are your sale point.

7.Blockchain for SEO

Blockchain technology has been trending on the internet to offer a secure online experience. The webmasters are incorporating the technology for validating the backlinks which are a major part of SEO trends. The fruits of incorporating the technology into SEO can be seen by the end of 2019

8.Influencer marketing

Influencer marketing is all about an important and popular customer vouch for your business and products. It’s more like authentic customer feedback. The followers of the influencer will eventually use or buy your product as they believe in the feedback offered by the influencer. Social media influencers are the best trendsetters in this strategy.

9.Long and in-depth content

Longer the user spends on the website the better. Long content normally consumes a lot of time and is the ideal solution to hold the users onto your website. Now, when this seems like an ideal solution, remember sizer alone does not anchor them. Content needs to engage the users and should serve the purpose of satisfying them.

SEO company in New York like Digidex always try to incorporate the latest SEO trends in their strategies to get the best results for their clients.

Why Do We Need a Website for Small Business?

Why Do We Need a Website for Small Business?

Today you can have a site for essentially anything—from crowdfunding efforts to pet hamster fan pages. Be that as it may, for reasons unknown, numerous private companies have been delayed to get on the web, even though sites have been around for more than 25 years!

Luckily, the quantity of independent ventures with expert sites is expanding relentlessly, from a relative bunch ten years before around 66% today (the numbers fluctuate, contingent upon the nation and study you take a gander at). However, that still abandons a large number of organizations on the occasions. What’s the robbery?


In studies, numerous entrepreneurs state they don’t have the right stuff, the time, or the cash to assemble a business site. Yet, an amazing number say that their business needn’t bother with a site, either because it’s not required, or because they utilize web-based life.


That is the reason this post is going to take a gander at some particular reasons why your independent venture ought to have its site. In case you’re an entrepreneur who is still going back and forth, read on!


Why have a site? Our top reasons:


An expert site meets client desires:

Presently like never before, your clients hope to have the option to discover data about your organization on the web. Truth be told, most shoppers currently inquire about online before they make a buy, regardless of whether it’s to purchase something from their nearby shop. On the off chance that you don’t have a site, you’re communicating something specific that your business is stuck in the Dark Ages, or that you’re not keen on finding new clients—and neither of these is messages that you most likely need to send.

They needn’t bother with a great deal of data or a convoluted, multi-page reference book about you. Only a couple of basic pages are normally all that anyone could need, as long as it has fundamental data that is custom-made to their needs and simple to discover. Also, above all, it ought to be precise and state-of-the-art, since outdated data is one of the individuals’ top annoyances with regards to utilizing nearby business sites.

You can control data and mark:

Client audits and remarks are extraordinary, yet shouldn’t you have the last say about what data about your organization is exhibited to the general population? Having a site for your organization right away makes an official nearness on the web with the goal that you don’t need to rely upon others representing you. Furthermore, you can make it look precisely how you need, with your logo, hues, and text styles.

A site is more reasonable than customary publicizing:

Numerous independent ventures depend on Yellow Page promotions and postings to get their name out there. Nobody is going to instruct them to expel their postings, however, is buying an advertisement in the regularly contracting and progressively costly index the best utilization of assets? Site expenses are diminishing each year and have a more extensive reach.

A site is simpler to stay up with the latest:

On the off chance that you attempted a site years back, you may have some awful recollections from the experience. It likely took weeks or months for a designer to fabricate it, and after that, you couldn’t roll out any improvements yourself. Straightforward things like refreshing store hours could take everlastingly, so your data was obsolete. Also, changing hues or transferring photographs? Good karma!

Today it couldn’t be increasingly unique. With Jimdo, you should simply sign in to your site and snap on the part you’d like to change. You’ll have the option to alter content, including photographs, or change portions of your structure. Making updates is so natural, you can even do it from your telephone through our iOS and Android Apps.

You can discover existing and potential clients:

Not exclusively are these individuals can see your site, yet they can likewise collaborate with you through it. Utilizing email, contact structures, visitor books, and visit applications, you can converse with clients from the opposite side of the globe, get input about your new items and benefits, or even ship orders a large number of miles away. Furthermore, individuals may go to your site from every single better place, utilizing web crawlers or Google Maps.

A business site makes everything fair:

Even though the financial limits and venture degrees change, there is no genuine contrast between the site of a Fortune 500 organization and that of a specialist working from the lounge chair in their front room. A spotless and expert looking site evens the odds as you can introduce yourself and your organization any way that you like. On the off chance that your organization can help address the issues of a client, for what reason do they have to know whether your group is 3 individuals or 300?

Does my business need a site in case I’m via web-based networking media?

Bunches of entrepreneurs accept that having an internet-based life profile for their business is sufficient. Possibly you as of now have a Facebook page and some truly great surveys via web-based networking media (or if nothing else nobody has considered you the “most exceedingly awful café ever”). That is extraordinary.

Be that as it may, there are a few issues with this technique. To begin with, you’ll generally be subject to the online life stage you pick. Calculations change, rules change, and what’s working one day probably won’t work half a month from now (the same number of organizations who relied upon Facebook have as of late learned). If you have a site, it has a place with you, and you control the substance and the message. Some portion of the reason you went into business is with the goal that you don’t need to pursue other individuals’ standards—so for what reason would you simply do what an internet-based life stage instructs you to?

Patterns change, as well. On the off chance that your clients are on Twitter today, they may be on Snapchat or another stage that none of us has ever known about tomorrow. As individuals change starting with one device then onto the next, your site goes about as a grapple. Regardless of what stage clients like, they can generally discover your site in a similar spot, accessible to everybody.

8 Effective Tips to Promote Business on Social Media

8 Effective Tips to Promote Business on Social Media

As of late, social media has gone from another plane to a flat out must for advertisers. Of all the new media promoting stages, social media has most altogether turned conventional advertising on its head. With more established outbound advertising methodologies, messages are sent to potential clients, and correspondence is one way.

Via web-based networking media, clients and organizations can legitimately collaborate. The two gatherings can pose each other inquiries, repost each other’s substance and work on shaping connections. Beginning with social media advertising can be scary, so here are eight hints for adequately advancing your business on informal organizations.

Pick the Right Platforms

There is no lack of social media sites on which to share your substance. The quantity of sites is developing each day. Sharing your substance on the correct platform is urgent to your prosperity.

When figuring out which channels to utilize, you ought to think about your clients and your business. Significantly, you make accounts on the platform your intended interest group utilizes, so they can without much of a stretch interface with you. Direct some examination to figure out what sites your crowd likely uses, and after that utilization them as well.

You ought to likewise think about which destinations best fit your products. For a video generation organization, for instance, YouTube is an undeniable decision.

Make a Calendar

Scrambling to make posts finally can prompt low-quality substance. A sloppiness can prompt rehashed posts or a respite in your essence on one of your channels. Making social media substance schedules can help dodge those errors and lead to increasingly successful posts. Substance schedules likewise help you make objectives and techniques for gathering them and keep tabs on your development toward them.

To make a content calendar, utilize a customary schedule for every web-based social networking channel and plan out your posts ahead of time, total with hashtags, connections, pictures and other content.

Support Engagement

Social media should be social. That doesn’t just apply to the individuals who utilize the sites for no particular reason. Organizations should be intelligent, as well. To exploit social ability, you have to encourage engagements.

Post content that individuals need to peruse, pose inquiries and like, repost and remark on other clients’ posts. Researching your crowd can enable you to make sense of what they may like.

Don’t Over-Promote

One snare that organizations frequently fall into is treating social media an excess of like ordinary publicizing. You would prefer not to explicitly advance yourself in each post. You have to make content that individuals will appreciate and need to see.

Advancing yourself is alright now and then. A few advertisers pass by the one-in-seven standard, which says that for each one legitimately limited time post, six others ought to be content-based. In these other six posts, you could share articles, remark on recent developments or pose an inquiry. You don’t need to altogether abstain from referencing your image in these posts; simply be mindful so as not to sell excessively hard.

5.Share Video

Visual substance functions admirably via web-based networking media. Video content, particularly, is perfect for catching individuals’ eye just as passing on your character and energy to your clients.

Visual substance stands apart as individuals look through their social feeds, so they’re bound to see it and draw in with it. It likewise enables you to state beyond what you could in a run of the mill post without occupying much space. Make intriguing, account driven video to get the best response.

Address Problems Quickly

Ideally, you get for the most part positive input via social media. Sometimes you may experience somebody who is vexed, factious or has something negative to state about your organization.

You ought to deliberately screen notices of your image on social channels, so you can catch issues before they heighten. On the off chance that you detect an issue, draw in with the individual by freely saying ‘sorry’ if vital and offering to take care of the issue over an immediate message trade. Along these lines, individuals who see the post realize you were responsive however don’t need to see every one of the particulars of the issue.

Assemble a Community

Rather than attempting to get however many devotees as could be allowed, centre around discovering clients who are intrigued, faithful and locked in. These individuals are bound to repost your substance, similar to your posts and become clients.

When you manufacture a network around your image, the individuals inside that network will connect and help to advance your substance. You could even give arriving at a shot to uncommonly compelling internet based life clients and requesting that they help you by checking on an item or referencing you in a post.

Offer some incentive

Maybe the most significant thing you can do via web-based networking media offers some benefit to your supporters. Make something that your crowd will discover valuable. It could be something that discloses to them something they didn’t know previously, makes them chuckle, engages them or whatever else that is valuable here and there.

This part of online networking is the thing that draws in the correct clients to your business, makes individuals need to tail you on social locales and encourages substance to spread. Ace this, and you’ll be a major bit nearer to a fruitful internet based life promoting effort. With about 3 billion dynamic clients, web-based social networking is a potential goldmine of new clients and current benefactors who could move toward becoming recurrent clients. Make a decent social battle, and you’ll have the option to associate with a portion of those individuals and develop your client base.

Top 5 Benefits of Google Ad Words

Top 5 Benefits of Google Ad Words

Google AdWords can be defined as paid advertising or pay per click (PPC) advertising on Google.

This is how Google Adwords:

  • People search for products and services using a keyword.
  • Your paid Ad appears right above or next to the organic Google search results when people search for products and services for your chosen keywords.
  • People will be directed to your website to learn more or buy your product and services.


Let’s go through the top five advantages of implementing Google Adwords for your business:


It was very difficult to keep track of ROL in old age marketing strategies. This problem can be solved easily with the help of Google Adwords. Google Adwords makes every aspect of marketing measurable like:

  • number of clicks
  • number of impressions
  • click-through rate (CTR)
  • number of conversions
  • conversion rate
  • cost per click (CPC)
  • cost per acquisition (CPA)

Return On Investment can be easily measured. If you have an expert team who routinely optimizes your campaigns, keep fine-tuning your keywords, ads and ad groups to ensure your business improves over time.


Google AdWords is extremely cost-effective. You will be paying only when someone clicks on your Ad. This helps you keep track on exact amount you spend on the Ad. If your Ads are managed by professional digital marketing experts, they will ensure to gradually decline the use of Ads to bring in traffic. Your website traffic will increase with less investment.

Maximum Relevance

Google only shows the most relevant result son its first page. Its not necessary that a business that has a huge advertisement campaign necessarily be shown on top of search engine page compared to the ones which have small budget campaigns; Google takes a lot of factors like quality of website, landing page, number of clicks your ad campaign gets and also the where the paid clicks are directed to. As soon as a user types in a keyword, an Ad auction starts up where Google will determine which Ad to be placed first depending upon the factors stated above. So only relevant Ads are placed on top of the Google Search ranking.

Highly Targeted

Sophisticated targeting tools are mandatory for online advertisers to pull in maximum ROI with search marketing. Google Adwords tools are efficient targeting tool.

Let’s look into some of the best targetings features Google AdWords provide:

Location Targeting: Google AdWords enables you to target geographic locations. You can determine which location your Ad needs to be shown. You may choose the entire country, locations within the country, cities, towns villages etc. You can target the population you want to showcase your Ad to.

Mobile Targeting: Mobile has become an indispensable part of our lives. We use our mobile phone for enquiring about any information that we need. Queries through mobile search and consumption rate through a mobile application is growing exponentially. So Google Adwords can be used to target the right audience at the right time. It’s very essential for advertisers to personalize Ad text or extensions to attract customers they see the Ads on a mobile device.

Language Targeting: For a campaign targeting Adwords offers you over 40 languages.

Time Targeting:  You may select a particular period of time during the day for optimal targeting with the help of AdWords.

Auto-Tagging: AdWords helps automatic tagging of destination URLs for analytical tracking whereas it had to be done manually before.


Google remarketing or retargeting has always been a controversy in the media for high frequency and bad targeting of Ads. If the potential audience grows and is gathered properly the advertisers can retarget the audience for some other campaign. Remarketing involves presenting your new Ads to the audience based on the past web activity on your website. The best way is to build a remarketing list in Google AdWords to ensure correct targeting.

So why weight and lose out on advertisements when you have Google Adwords. Digidex has the best Ad placement services in New York.

Why Do The Businesses Require New Websites?

Why Do The Businesses Require New Websites?

The website is the sole marketing tool that you require. All your digital marketing efforts channel potential traffic to your website and which converts potential leads to customers. A potential lead decides to buy your product or services depending on how long they are engaged on your website. If a website is user-friendly, fast and trendy, more customers get converted. A website has a specific lifespan. Once the website crosses that limit, it’s time to have a new website. The reasons to have a new website are:

Is your website design responsive?

A responsive website displays optimally on all screen sizes: phones, tablets, laptops etc. Since people access the websites from different devices, its mandatory for the site to be easily accessible and user-friendly from any device. Only mobile-friendly websites show up in the organic search of Google.

Difficulting in updating?

Does it take long hours and long calls to your website developers to update or add any feature or update your website? Then your website is losing the favour of potential leads and Google. Ask your developer to include widgets to make website updates like adding a photo to the home page, adding fresh content, adding and removing products and services etc. Google prefers fresh, quality and new contents. So ensure ask your developer to make your website easy to update.

Things are broken

There may be features in your website that no longer work. It’s time to overhaul your website. Technology changes every second. The cutting-edge technology you used four years ago may not be working now. So it’s important to keep CMS and plugins of your website up to date so that the website works smoothly without security issues. outdated plugins are the way for malware attacks on your website. You do not want to spend precious time-solving security issues and miss out on clients and business.

Does it suit you?

Keeping your website updated and trendy is a necessity. The website may no longer represent what your business stands for. Sometimes your competitor must have overhauled their website. So it’s time for a newly refreshed website that represents your business.

Digidex is the best web design company in India, who can help you develop the most responsive and dynamic websites for your company.