Branding is important because not only is it what makes a memorable impression on consumers but it allows your customers and clients to know what to expect from your company. … There are many areas that are used to develop a brand including advertising, customer service, promotional merchandise, reputation and logo.

Building Blocks Of Mobile Application Development

Building Blocks Of Mobile Application Development

Mobile phones have become an indispensable part of our daily life. Every business has made their services and products available to the customer on their mobile phones. So everyone is eagerly building apps better than their rivals. So you require to find ways to build the app with the four major building blocks given below.

Identify the Requirements

Always find out what is the requirement of the app you are developing. The app needs to meet its purpose when you launch it. So consider asking the following questions before you sit down to create the app.

  • What is the purpose of the application?
  • Who are the target users of your app?
  • What are the features that need to be included in the app?
  • Is your app satisfying the answers to the above questions?

Always make sure you develop an app by focusing on the customer requirements.

Agile Development

The best development method of app development is an Agile Methodology. This method avoids unwanted surprises and ensures that the clients give you app development focused suggestions. The method makes it easy for the introduction of salient features of the app to the customer regularly. Also, the method enables report generation regularly on the performance of the app from the user end and the developer end making it easy for updations.

Promotion of the App

Your app needs to be well promoted among the target audience so that you have a successful download rate and ROI. It is always good to keep teasing about the app, its features and progress to the target audience to create anticipation and demand of the app. App awareness is always a good way to start marketing your app.

Analyze the Audience

Make sure you keep updated about the audience feedback about your app and its features. The analysis of the response helps you rectify any mistakes, add features as per customer requirement and successful optimization of the app.

Detailed research and analyzes are required for the development of a quality app. So you need to recruit experts like Digidex, the best mobile apps development team in India

Advantages & Disadvantages of Custom Web Design Services vs Templates

Advantages & Disadvantages of Custom Web Design Services vs Templates

Choosing custom web design services or templates depends on the requirement, budget and time a client has. Both have pros and cons. So it is up to an expert to understand client requirement and suggest which one of the both is best suited for them.

Custom Websites

Custom web design websites are developed from scratch after thorough discussion and analysis of client requirement. Customer web design services have a lot of advantages.

Unique Design

Custom web design services allow you to bring the personality and culture of your company to the design. The design will be unique which can be rebuilt, customised and perfected according to customer satisfaction. We can the custom web design as custom templates even because at the end of the day, it is a template built from scratch.

Scalability, Flexibility, Manageability

Custom websites are always expandable. You may approach a web developer with your ideas for the website and the developer can help to make your idea a reality. Any feature you require can be incorporated easily into the design. There is no restriction of limited features that may hinder your use and needs.

Up-to-Date Code and SEO

A developer is always updated with the latest improvements google brings to algorithms and SEO practices. The developer can easily build a website according to the latest norms and standards of Google guidelines and effortlessly make small changes as new updates are introduced. A well decided and up to date, the website has chances of higher rankings on the search engine ranking charts.

Support From Skilled Developers

The client will have the technical support of a skilled developer in future to fix errors, bugs and add new features. The developers will troubleshoot & fix the bugs easily and they are up to fix any challenges presented by the code.

With advantages, disadvantages also seen in. The custom website design has the following disadvantages.

More Expensive and Takes Longer to Develop

A developer builds a website according to client specifications and requirements. The development process takes some time and can become expensive also. Depending on your budget the features included may change. Higher the number of features you need to incorporate, greater the consumption & higher the cost. Normally a developer requires 4 weeks to finish a basic design and maximum of 12 weeks depending on the client. The more time you spend developing your website, the less expensive it becomes to fix any future issues since the errors will be low.

Websites can be made using pre-designed templates and making changes to them as per requirement. The templates are available free of cost as well as for money. The website templates also come with pros & cons.

Design

The templates designs are predeveloped and you only get the features available. The layout cannot be changed in most cases except for the colour and fonts. If the client is satisfied with the design, then it is good. Always remember. The template is available for everyone to buy. So don’t be surprised if you come across a website with a similar design to yours.

Less Expensive & Shorter Development

Custom website designs are best suited for startups and DIYers. The main reason is that they have a very low budget and time. You may simply buy website templates and platforms like Wix, WordPress.com etc which have built-in hosting services. You need not be tensed with the technical aspect of domain name and hosting. With less development involved, the budget will be low.

Limited Customization

Website templates are best suited for companies who need to only share information and also just post blogs. Such companies only require very less customization. The website template is not suitable for companies that need customization and unique features. A web template cannot be made mobile friendly if it is not developed so.

SEO

A website template can be high on looks with great visuals and animation. The website takes more time to load. The templates are not optimised for SEO. Google doesn’t rank your website for the looks. You need to optimise your word contents.

So, decide on which website designing process you want to choose. Build an amazing website with experts like custom web design services like Digidex.

Why Do We Need a Website for Small Business?

Why Do We Need a Website for Small Business?

Today you can have a site for essentially anything—from crowdfunding efforts to pet hamster fan pages. Be that as it may, for reasons unknown, numerous private companies have been delayed to get on the web, even though sites have been around for more than 25 years!

Luckily, the quantity of independent ventures with expert sites is expanding relentlessly, from a relative bunch ten years before around 66% today (the numbers fluctuate, contingent upon the nation and study you take a gander at). However, that still abandons a large number of organizations on the occasions. What’s the robbery?

 

In studies, numerous entrepreneurs state they don’t have the right stuff, the time, or the cash to assemble a business site. Yet, an amazing number say that their business needn’t bother with a site, either because it’s not required, or because they utilize web-based life.

 

That is the reason this post is going to take a gander at some particular reasons why your independent venture ought to have its site. In case you’re an entrepreneur who is still going back and forth, read on!

 

Why have a site? Our top reasons:

 

An expert site meets client desires:

Presently like never before, your clients hope to have the option to discover data about your organization on the web. Truth be told, most shoppers currently inquire about online before they make a buy, regardless of whether it’s to purchase something from their nearby shop. On the off chance that you don’t have a site, you’re communicating something specific that your business is stuck in the Dark Ages, or that you’re not keen on finding new clients—and neither of these is messages that you most likely need to send.

They needn’t bother with a great deal of data or a convoluted, multi-page reference book about you. Only a couple of basic pages are normally all that anyone could need, as long as it has fundamental data that is custom-made to their needs and simple to discover. Also, above all, it ought to be precise and state-of-the-art, since outdated data is one of the individuals’ top annoyances with regards to utilizing nearby business sites.

You can control data and mark:

Client audits and remarks are extraordinary, yet shouldn’t you have the last say about what data about your organization is exhibited to the general population? Having a site for your organization right away makes an official nearness on the web with the goal that you don’t need to rely upon others representing you. Furthermore, you can make it look precisely how you need, with your logo, hues, and text styles.

A site is more reasonable than customary publicizing:

Numerous independent ventures depend on Yellow Page promotions and postings to get their name out there. Nobody is going to instruct them to expel their postings, however, is buying an advertisement in the regularly contracting and progressively costly index the best utilization of assets? Site expenses are diminishing each year and have a more extensive reach.

A site is simpler to stay up with the latest:

On the off chance that you attempted a site years back, you may have some awful recollections from the experience. It likely took weeks or months for a designer to fabricate it, and after that, you couldn’t roll out any improvements yourself. Straightforward things like refreshing store hours could take everlastingly, so your data was obsolete. Also, changing hues or transferring photographs? Good karma!

Today it couldn’t be increasingly unique. With Jimdo, you should simply sign in to your site and snap on the part you’d like to change. You’ll have the option to alter content, including photographs, or change portions of your structure. Making updates is so natural, you can even do it from your telephone through our iOS and Android Apps.

You can discover existing and potential clients:

Not exclusively are these individuals can see your site, yet they can likewise collaborate with you through it. Utilizing email, contact structures, visitor books, and visit applications, you can converse with clients from the opposite side of the globe, get input about your new items and benefits, or even ship orders a large number of miles away. Furthermore, individuals may go to your site from every single better place, utilizing web crawlers or Google Maps.

A business site makes everything fair:

Even though the financial limits and venture degrees change, there is no genuine contrast between the site of a Fortune 500 organization and that of a specialist working from the lounge chair in their front room. A spotless and expert looking site evens the odds as you can introduce yourself and your organization any way that you like. On the off chance that your organization can help address the issues of a client, for what reason do they have to know whether your group is 3 individuals or 300?

Does my business need a site in case I’m via web-based networking media?

Bunches of entrepreneurs accept that having an internet-based life profile for their business is sufficient. Possibly you as of now have a Facebook page and some truly great surveys via web-based networking media (or if nothing else nobody has considered you the “most exceedingly awful café ever”). That is extraordinary.

Be that as it may, there are a few issues with this technique. To begin with, you’ll generally be subject to the online life stage you pick. Calculations change, rules change, and what’s working one day probably won’t work half a month from now (the same number of organizations who relied upon Facebook have as of late learned). If you have a site, it has a place with you, and you control the substance and the message. Some portion of the reason you went into business is with the goal that you don’t need to pursue other individuals’ standards—so for what reason would you simply do what an internet-based life stage instructs you to?

Patterns change, as well. On the off chance that your clients are on Twitter today, they may be on Snapchat or another stage that none of us has ever known about tomorrow. As individuals change starting with one device then onto the next, your site goes about as a grapple. Regardless of what stage clients like, they can generally discover your site in a similar spot, accessible to everybody.

8 Effective Tips to Promote Business on Social Media

8 Effective Tips to Promote Business on Social Media

As of late, social media has gone from another plane to a flat out must for advertisers. Of all the new media promoting stages, social media has most altogether turned conventional advertising on its head. With more established outbound advertising methodologies, messages are sent to potential clients, and correspondence is one way.

Via web-based networking media, clients and organizations can legitimately collaborate. The two gatherings can pose each other inquiries, repost each other’s substance and work on shaping connections. Beginning with social media advertising can be scary, so here are eight hints for adequately advancing your business on informal organizations.

Pick the Right Platforms

There is no lack of social media sites on which to share your substance. The quantity of sites is developing each day. Sharing your substance on the correct platform is urgent to your prosperity.

When figuring out which channels to utilize, you ought to think about your clients and your business. Significantly, you make accounts on the platform your intended interest group utilizes, so they can without much of a stretch interface with you. Direct some examination to figure out what sites your crowd likely uses, and after that utilization them as well.

You ought to likewise think about which destinations best fit your products. For a video generation organization, for instance, YouTube is an undeniable decision.

Make a Calendar

Scrambling to make posts finally can prompt low-quality substance. A sloppiness can prompt rehashed posts or a respite in your essence on one of your channels. Making social media substance schedules can help dodge those errors and lead to increasingly successful posts. Substance schedules likewise help you make objectives and techniques for gathering them and keep tabs on your development toward them.

To make a content calendar, utilize a customary schedule for every web-based social networking channel and plan out your posts ahead of time, total with hashtags, connections, pictures and other content.

Support Engagement

Social media should be social. That doesn’t just apply to the individuals who utilize the sites for no particular reason. Organizations should be intelligent, as well. To exploit social ability, you have to encourage engagements.

Post content that individuals need to peruse, pose inquiries and like, repost and remark on other clients’ posts. Researching your crowd can enable you to make sense of what they may like.

Don’t Over-Promote

One snare that organizations frequently fall into is treating social media an excess of like ordinary publicizing. You would prefer not to explicitly advance yourself in each post. You have to make content that individuals will appreciate and need to see.

Advancing yourself is alright now and then. A few advertisers pass by the one-in-seven standard, which says that for each one legitimately limited time post, six others ought to be content-based. In these other six posts, you could share articles, remark on recent developments or pose an inquiry. You don’t need to altogether abstain from referencing your image in these posts; simply be mindful so as not to sell excessively hard.

5.Share Video

Visual substance functions admirably via web-based networking media. Video content, particularly, is perfect for catching individuals’ eye just as passing on your character and energy to your clients.

Visual substance stands apart as individuals look through their social feeds, so they’re bound to see it and draw in with it. It likewise enables you to state beyond what you could in a run of the mill post without occupying much space. Make intriguing, account driven video to get the best response.

Address Problems Quickly

Ideally, you get for the most part positive input via social media. Sometimes you may experience somebody who is vexed, factious or has something negative to state about your organization.

You ought to deliberately screen notices of your image on social channels, so you can catch issues before they heighten. On the off chance that you detect an issue, draw in with the individual by freely saying ‘sorry’ if vital and offering to take care of the issue over an immediate message trade. Along these lines, individuals who see the post realize you were responsive however don’t need to see every one of the particulars of the issue.

Assemble a Community

Rather than attempting to get however many devotees as could be allowed, centre around discovering clients who are intrigued, faithful and locked in. These individuals are bound to repost your substance, similar to your posts and become clients.

When you manufacture a network around your image, the individuals inside that network will connect and help to advance your substance. You could even give arriving at a shot to uncommonly compelling internet based life clients and requesting that they help you by checking on an item or referencing you in a post.

Offer some incentive

Maybe the most significant thing you can do via web-based networking media offers some benefit to your supporters. Make something that your crowd will discover valuable. It could be something that discloses to them something they didn’t know previously, makes them chuckle, engages them or whatever else that is valuable here and there.

This part of online networking is the thing that draws in the correct clients to your business, makes individuals need to tail you on social locales and encourages substance to spread. Ace this, and you’ll be a major bit nearer to a fruitful internet based life promoting effort. With about 3 billion dynamic clients, web-based social networking is a potential goldmine of new clients and current benefactors who could move toward becoming recurrent clients. Make a decent social battle, and you’ll have the option to associate with a portion of those individuals and develop your client base.

Top 5 Benefits of Google Ad Words

Top 5 Benefits of Google Ad Words

Google AdWords can be defined as paid advertising or pay per click (PPC) advertising on Google.

This is how Google Adwords:

  • People search for products and services using a keyword.
  • Your paid Ad appears right above or next to the organic Google search results when people search for products and services for your chosen keywords.
  • People will be directed to your website to learn more or buy your product and services.

 

Let’s go through the top five advantages of implementing Google Adwords for your business:

Measurable

It was very difficult to keep track of ROL in old age marketing strategies. This problem can be solved easily with the help of Google Adwords. Google Adwords makes every aspect of marketing measurable like:

  • number of clicks
  • number of impressions
  • click-through rate (CTR)
  • number of conversions
  • conversion rate
  • cost per click (CPC)
  • cost per acquisition (CPA)

Return On Investment can be easily measured. If you have an expert team who routinely optimizes your campaigns, keep fine-tuning your keywords, ads and ad groups to ensure your business improves over time.

Cost-Effective

Google AdWords is extremely cost-effective. You will be paying only when someone clicks on your Ad. This helps you keep track on exact amount you spend on the Ad. If your Ads are managed by professional digital marketing experts, they will ensure to gradually decline the use of Ads to bring in traffic. Your website traffic will increase with less investment.

Maximum Relevance

Google only shows the most relevant result son its first page. Its not necessary that a business that has a huge advertisement campaign necessarily be shown on top of search engine page compared to the ones which have small budget campaigns; Google takes a lot of factors like quality of website, landing page, number of clicks your ad campaign gets and also the where the paid clicks are directed to. As soon as a user types in a keyword, an Ad auction starts up where Google will determine which Ad to be placed first depending upon the factors stated above. So only relevant Ads are placed on top of the Google Search ranking.

Highly Targeted

Sophisticated targeting tools are mandatory for online advertisers to pull in maximum ROI with search marketing. Google Adwords tools are efficient targeting tool.

Let’s look into some of the best targetings features Google AdWords provide:

Location Targeting: Google AdWords enables you to target geographic locations. You can determine which location your Ad needs to be shown. You may choose the entire country, locations within the country, cities, towns villages etc. You can target the population you want to showcase your Ad to.

Mobile Targeting: Mobile has become an indispensable part of our lives. We use our mobile phone for enquiring about any information that we need. Queries through mobile search and consumption rate through a mobile application is growing exponentially. So Google Adwords can be used to target the right audience at the right time. It’s very essential for advertisers to personalize Ad text or extensions to attract customers they see the Ads on a mobile device.

Language Targeting: For a campaign targeting Adwords offers you over 40 languages.

Time Targeting:  You may select a particular period of time during the day for optimal targeting with the help of AdWords.

Auto-Tagging: AdWords helps automatic tagging of destination URLs for analytical tracking whereas it had to be done manually before.

Remarketing

Google remarketing or retargeting has always been a controversy in the media for high frequency and bad targeting of Ads. If the potential audience grows and is gathered properly the advertisers can retarget the audience for some other campaign. Remarketing involves presenting your new Ads to the audience based on the past web activity on your website. The best way is to build a remarketing list in Google AdWords to ensure correct targeting.

So why weight and lose out on advertisements when you have Google Adwords. Digidex has the best Ad placement services in New York.

Why Do The Businesses Require New Websites?

Why Do The Businesses Require New Websites?

The website is the sole marketing tool that you require. All your digital marketing efforts channel potential traffic to your website and which converts potential leads to customers. A potential lead decides to buy your product or services depending on how long they are engaged on your website. If a website is user-friendly, fast and trendy, more customers get converted. A website has a specific lifespan. Once the website crosses that limit, it’s time to have a new website. The reasons to have a new website are:

Is your website design responsive?

A responsive website displays optimally on all screen sizes: phones, tablets, laptops etc. Since people access the websites from different devices, its mandatory for the site to be easily accessible and user-friendly from any device. Only mobile-friendly websites show up in the organic search of Google.

Difficulting in updating?

Does it take long hours and long calls to your website developers to update or add any feature or update your website? Then your website is losing the favour of potential leads and Google. Ask your developer to include widgets to make website updates like adding a photo to the home page, adding fresh content, adding and removing products and services etc. Google prefers fresh, quality and new contents. So ensure ask your developer to make your website easy to update.

Things are broken

There may be features in your website that no longer work. It’s time to overhaul your website. Technology changes every second. The cutting-edge technology you used four years ago may not be working now. So it’s important to keep CMS and plugins of your website up to date so that the website works smoothly without security issues. outdated plugins are the way for malware attacks on your website. You do not want to spend precious time-solving security issues and miss out on clients and business.

Does it suit you?

Keeping your website updated and trendy is a necessity. The website may no longer represent what your business stands for. Sometimes your competitor must have overhauled their website. So it’s time for a newly refreshed website that represents your business.

Digidex is the best web design company in India, who can help you develop the most responsive and dynamic websites for your company.

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